Category Archives: Our Partners

Stakeholder financial support for operations allows us to dedicate 100% of public donations to literacy

We strive to raise dedicated funds for operations from private donors and magazine industry champions, so we can reach our objective to spend 100% of the consumer and local business funds we raise on direct literacy programs and services – getting new and recycled magazines into the hands, homes, and hearts of the children and families we serve.

Dedicating 100% of public donations directly to address our literacy programs is an audacious goal and bold statement.  It’s only possible with generous corporate, magazine industry, and stakeholder support.

The Magazine Publishers Family Literacy Project (MagazineLiteracy.org) is a 501(c)3 charity.  We rely on financial support from any and every magazine industry stakeholder throughout the supply chain – editors, publishers, circulation pros, printers, distributors, fulfillment shops, ad agencies, and other champions to pay our administrative and operational expenses.

We know that your financial support is precious and greatly appreciate every bit.  We strive to use those dollars in a responsible, effective, and efficient manner.  Every organization has administrative and operating costs to sustain their missions, and we are no different.  We have to “keep the lights on” to conceive, plan, execute, and manage our literacy projects and to grow to our full potential to meet our responsibility against enormous literacy challenges.

With private, corporate,  and magazine industry stakeholder donations covering our operating expenses, we can achieve our goal of dedicating 100% of public donations to direct literacy programs and services, inspiring even more giving by the consumers and local businesses who support our community programs.

To stretch those operating dollars far, we run our operations extremely lean and achieve a very high rate of return on the funds invested in our operations.  Here’s how:

  • We leverage advanced technology, open source software, cloud-based services, crowdsourcing, and strong partnerships with technology and media powerhouses, such as Google Apps, Salesforce.com, Automattic, the inventors of WordPress, Crowdspring for pro bono graphic design, Texterity, Auryn Creative for web design, Publish2Profit,  Texterity, and many others for communications, volunteer support, community organizing and collaboration tools, and social media.
  • We actively develop and train a network of thousands of volunteers in hundreds of communities and campuses who deliver all of our essential activities from grassroots outreach to magazine collection and delivery logistics to public relations and fundraising.
  • We manage our project online from virtual locations, and utilize cost-effective shared cooperative “coworking” office space, as well as partnerships with other agencies for handling logistics.
  • We collect and process financial donations online in a partnership with Network for Good – a very effective and efficient method for engaging the consumers and businesses who support our literacy programs and operations.  Network for Good is a turnkey solution with tremendous experience in the charitable market and excellent, reliable fundraising tools and customer service.  Most important, their 3% transaction costs are at or below any alternative for credit card processing.

Why we use Network for Good to process our online donations

Most importantly, Network for Good’s 3% transaction costs are at or below all alternatives for credit card processing and they provide an option for our donors to cover the transaction cost, leaving us with 100% of their donation with no fees.

We know that your financial support is precious and greatly appreciate every bit of it.  We strive to use those dollars in a responsible, effective, and efficient manner.  We run our operations very lean and leverage technology, volunteer support, community organizing, and strong partnerships with magazine industry stakeholders to stretch those dollars as far as we can to serve the literacy needs of at-risk children and families and community literacy programs.

Collecting financial donations online is a very effective and efficient method for engaging the consumers and businesses who support our literacy programs and operations.  We strive to raise dedicated funds for operations from private donors and magazine industry champions, so we can reach our objective to spend 100% of the consumer and local business funds we raise on direct literacy programs and services – getting new and recycled magazines into the hands, homes, and hearts of the children and families we serve.

Network for Good

We have selected Network for Good to process our online donations for some very important and good reasons:

 

  • Most importantly, Network for Good’s 3% transaction costs are at or below all alternatives for credit card processing and they provide an option for our donors to cover the transaction cost, leaving us with 100% of their donation with no fees.
  • Their solution is turnkey and comprehensive, allowing us to raise online funds from anyone, anywhere, anytime.
  • They have an enormousness wealth of experience serving the fundraising needs of non-profit, charitable organizations, so we can rely on them for reliable fundraising tools, services, and advice, while focusing all our bandwidth on our literacy mission.
  • Their robust suite of online fundraising tools are well-tested and maintained with excellent and expedited customer support.

Honoring our magazine literacy accomplishments on Leap Day

Leap Day gives me some extra time to thank everyone who makes our literacy work pop!

I recently had the proud opportunity to summarize our accomplishments – any and all of which only happen thanks to the incredible and MAGnificent support we get from you, our stakeholders – the volunteers, businesses, consumers, and literacy programs who help support our passion for literacy and help us to get wonderful magazines into the hands, homes, and hearts of new readers.

  • Together, we have founded and operate MagazineLiteracy.org  the first and only global magazine industry-wide literacy project for children and families.
  • Our mission and passion is to build an enormous literacy pipeline and to challenge the citizens of the world to fill it with magazines.
  • We are changing the world, one magazine at a time, by tapping and celebrating the unique power of magazines as a literacy resource for at-risk children and families across the U.S. and around the world.
  • We are assembling partnerships throughout the magazine publishing  and technology industries and beyond to create a vibrant online literacy marketplace where any consumer or business can send and any literacy agency can find new and recycled magazines for moms and kids in homeless and domestic violence shelters, domestic violence shelters, youth mentoring programs, job training programs, and to kids in foster care.
  • We are organizing thousands of volunteers in hundreds of community and campus teams to collect and share wonderful magazines to support family literacy.
  • We sent 40,000 surplus children’s magazines to all Head Start programs in Mississippi after Katrina.
  • We match businesses to send magazines to children and families in community literacy programs.
  • We inspire magazine readers to share the wonderful magazines they love with children and families hungry to read.
  • We are creating a lean, but vast supply chain necessary to support magazine literacy logistics on a global scale.

Onward!

Rowan University’s Ad Dynamics takes our message outside the box

Respecting all copyrights and trademarks of the associated organizations in these sample banner ads, we are celebrating the wonderful creative work being done for MagazineLiteracy.org by Ad Dynamics – the student run advertising agency at Rowan University in New Jersey.  This is our second year as a client.  Last year, the team developed our Media Kit for magazine publishing industry stakeholders.  This year, the team is also working on “how-to” videos for our planned YouTube channel, and other promotions.  Join us in thanking these incredibly talented, creative, and passionate literacy champions.

crowdSPRING creatives deliver banner results

A very talented and generous group of crowdSPRING creatives have designed and delivered a full portfolio of online advertising to promote MagazineLiteracy.org. Display these wonderful ads will help us to fill our magazine literacy pipeline.

crowdSPRING has sprung for MagazineLiteracy.org ad campaign

Please join us in thanking the folks at crowdSPRING who have adopted MagazineLiteracy.org as their current Give Back client.  This enables us to tap tens of thousands of very talented and creative designers to produce our online banner ad campaign.

Founded by Ross Kimbarovsky and Mike Samson, crowdSPRING was started to help people from around the world access creative talent, and to help creatives from across the globe find new customers.  They started the Give Back program to support worthy causes.   The staff have taken a personal interest and hands on approach to getting us set up on the crowdSPRING website. Our collaboration puts us in a sweet spot that leverages high tech online crowd sourcing to promote our print magazine literacy initiative.

Our top priorities for magazine distribution are literacy programs that serve homeless children, teens, and families; moms and children in domestic violence shelters; foster children; families served by food pantries; and youth in mentoring programs.

Our objective is to create advertising and promotions that drive consumers to MagazineLiteracy.org, where they can take immediate action to meet literacy needs by donating funds, volunteer time, and magazines.

Like a bowl of soup with warm buttered bread… or a cup of hot chocolate and marshmallows…  our banner ad campaign will express the comfort that a magazine can bring to a child and mom who have fled to a homeless or domestic violence shelter.

Together, we are changing the world – one magazine, one child, one mom… one banner ad click at a time.

Mad men and women of Rowan University tell our story to publishers

Future mad men and women in the Rowan University Ad Dynamics student advertising agency have created a media kit for MagazineLiteracy.org to present our mission and goals to magazine industry executives.  The media kit explains how every magazine industry stakeholder has a role to play in promoting the use of magazines to meet the literacy needs of community agencies serving at-risk children and families.  Magazines offer literacy leaders unique benefits.  The media kit includes an interview with Katie Simmons who is spearheading the creation of a model recycled magazine distribution center in Boston.  The students who helped create the media kit are: Mirian Martinez, Kristyn Chiavaro, Jon Faronea, Stephanie Lutz, Kyle Hayes, and Brianna Rozzi, president of the club.