Category Archives: News

Rowan University’s Ad Dynamics takes our message outside the box

Respecting all copyrights and trademarks of the associated organizations in these sample banner ads, we are celebrating the wonderful creative work being done for MagazineLiteracy.org by Ad Dynamics – the student run advertising agency at Rowan University in New Jersey.  This is our second year as a client.  Last year, the team developed our Media Kit for magazine publishing industry stakeholders.  This year, the team is also working on “how-to” videos for our planned YouTube channel, and other promotions.  Join us in thanking these incredibly talented, creative, and passionate literacy champions.

crowdSPRING creatives deliver banner results

A very talented and generous group of crowdSPRING creatives have designed and delivered a full portfolio of online advertising to promote MagazineLiteracy.org. Display these wonderful ads will help us to fill our magazine literacy pipeline.

crowdSPRING has sprung for MagazineLiteracy.org ad campaign

Please join us in thanking the folks at crowdSPRING who have adopted MagazineLiteracy.org as their current Give Back client.  This enables us to tap tens of thousands of very talented and creative designers to produce our online banner ad campaign.

Founded by Ross Kimbarovsky and Mike Samson, crowdSPRING was started to help people from around the world access creative talent, and to help creatives from across the globe find new customers.  They started the Give Back program to support worthy causes.   The staff have taken a personal interest and hands on approach to getting us set up on the crowdSPRING website. Our collaboration puts us in a sweet spot that leverages high tech online crowd sourcing to promote our print magazine literacy initiative.

Our top priorities for magazine distribution are literacy programs that serve homeless children, teens, and families; moms and children in domestic violence shelters; foster children; families served by food pantries; and youth in mentoring programs.

Our objective is to create advertising and promotions that drive consumers to MagazineLiteracy.org, where they can take immediate action to meet literacy needs by donating funds, volunteer time, and magazines.

Like a bowl of soup with warm buttered bread… or a cup of hot chocolate and marshmallows…  our banner ad campaign will express the comfort that a magazine can bring to a child and mom who have fled to a homeless or domestic violence shelter.

Together, we are changing the world – one magazine, one child, one mom… one banner ad click at a time.

Whole Whole Foods KinderHarvest launch is readied for International Literacy Day

To celebrate International Literacy Day, an event that occurs on September 8th each year, and the start of the new school year, the Whole Foods Markets in Princeton, New Jersey and Brighton, near Boston Massachusetts, have joined with MagazineLiteracy.org to kick-off the KinderHarvest magazine recycling drive for literacy. These Whole Foods Market locations are the first in the nation to rollout a KinderHarvest magazine recycling drive year-round for children and families learning to read. Wooden harvest bins have been placed in the stores to collect the recycled magazines from consumers, which will be given to at-risk children and families in nearby homeless and domestic IMG_2721 (52K) violence shelters, and delivered to families in grocery bags at food pantries. By collecting magazines from those who love to read them and sending them to new readers, the effort combines a concern for environmental issues with a concern for literacy that is resonating with consumers and business owners alike.