Whole Whole Foods KinderHarvest launch is readied for International Literacy Day

To celebrate International Literacy Day, an event that occurs on September 8th each year, and the start of the new school year, the Whole Foods Markets in Princeton, New Jersey and Brighton, near Boston Massachusetts, have joined with MagazineLiteracy.org to kick-off the KinderHarvest magazine recycling drive for literacy. These Whole Foods Market locations are the first in the nation to rollout a KinderHarvest magazine recycling drive year-round for children and families learning to read. Wooden harvest bins have been placed in the stores to collect the recycled magazines from consumers, which will be given to at-risk children and families in nearby homeless and domestic IMG_2721 (52K) violence shelters, and delivered to families in grocery bags at food pantries. By collecting magazines from those who love to read them and sending them to new readers, the effort combines a concern for environmental issues with a concern for literacy that is resonating with consumers and business owners alike.

Comments are closed.