Stakeholder financial support for operations allows us to dedicate 100% of public donations to literacy

We strive to raise dedicated funds for operations from private donors and magazine industry champions, so we can reach our objective to spend 100% of the consumer and local business funds we raise on direct literacy programs and services – getting new and recycled magazines into the hands, homes, and hearts of the children and families we serve.

Dedicating 100% of public donations directly to address our literacy programs is an audacious goal and bold statement.  It’s only possible with generous corporate, magazine industry, and stakeholder support.

The Magazine Publishers Family Literacy Project (MagazineLiteracy.org) is a 501(c)3 charity.  We rely on financial support from any and every magazine industry stakeholder throughout the supply chain – editors, publishers, circulation pros, printers, distributors, fulfillment shops, ad agencies, and other champions to pay our administrative and operational expenses.

We know that your financial support is precious and greatly appreciate every bit.  We strive to use those dollars in a responsible, effective, and efficient manner.  Every organization has administrative and operating costs to sustain their missions, and we are no different.  We have to “keep the lights on” to conceive, plan, execute, and manage our literacy projects and to grow to our full potential to meet our responsibility against enormous literacy challenges.

With private, corporate,  and magazine industry stakeholder donations covering our operating expenses, we can achieve our goal of dedicating 100% of public donations to direct literacy programs and services, inspiring even more giving by the consumers and local businesses who support our community programs.

To stretch those operating dollars far, we run our operations extremely lean and achieve a very high rate of return on the funds invested in our operations.  Here’s how:

• We leverage advanced technology, open source software, cloud-based services, crowdsourcing, and strong partnerships with technology and media powerhouses, such as Google Apps, Salesforce.com, Automattic, the inventors of WordPress, Crowdspring for pro bono graphic design, Texterity, Auryn Creative for web design, Publish2Profit,  Texterity, and many others for communications, volunteer support, community organizing and collaboration tools, and social media.
• We actively develop and train a network of thousands of volunteers in hundreds of communities and campuses who deliver all of our essential activities from grassroots outreach to magazine collection and delivery logistics to public relations and fundraising.
• We manage our project online from virtual locations, and utilize cost-effective shared cooperative “coworking” office space, as well as partnerships with other agencies for handling logistics.
• We collect and process financial donations online in a partnership with Network for Good – a very effective and efficient method for engaging the consumers and businesses who support our literacy programs and operations.  Network for Good is a turnkey solution with tremendous experience in the charitable market and excellent, reliable fundraising tools and customer service.  Most important, their 3% transaction costs are at or below any alternative for credit card processing.

Why we use Network for Good to process our online donations

Most importantly, Network for Good’s 3% transaction costs are at or below all alternatives for credit card processing and they provide an option for our donors to cover the transaction cost, leaving us with 100% of their donation with no fees.

We know that your financial support is precious and greatly appreciate every bit of it.  We strive to use those dollars in a responsible, effective, and efficient manner.  We run our operations very lean and leverage technology, volunteer support, community organizing, and strong partnerships with magazine industry stakeholders to stretch those dollars as far as we can to serve the literacy needs of at-risk children and families and community literacy programs.

Collecting financial donations online is a very effective and efficient method for engaging the consumers and businesses who support our literacy programs and operations.  We strive to raise dedicated funds for operations from private donors and magazine industry champions, so we can reach our objective to spend 100% of the consumer and local business funds we raise on direct literacy programs and services – getting new and recycled magazines into the hands, homes, and hearts of the children and families we serve.

We have selected Network for Good to process our online donations for some very important and good reasons:

 

• Most importantly, Network for Good’s 3% transaction costs are at or below all alternatives for credit card processing and they provide an option for our donors to cover the transaction cost, leaving us with 100% of their donation with no fees.
• Their solution is turnkey and comprehensive, allowing us to raise online funds from anyone, anywhere, anytime.
• They have an enormousness wealth of experience serving the fundraising needs of non-profit, charitable organizations, so we can rely on them for reliable fundraising tools, services, and advice, while focusing all our bandwidth on our literacy mission.
• Their robust suite of online fundraising tools are well-tested and maintained with excellent and expedited customer support.

crowdSPRING has sprung for MagazineLiteracy.org ad campaign

Please join us in thanking the folks at crowdSPRING who have adopted MagazineLiteracy.org as their current Give Back client.  This enables us to tap tens of thousands of very talented and creative designers to produce our online banner ad campaign.

Founded by Ross Kimbarovsky and Mike Samson, crowdSPRING was started to help people from around the world access creative talent, and to help creatives from across the globe find new customers.  They started the Give Back program to support worthy causes.   The staff have taken a personal interest and hands on approach to getting us set up on the crowdSPRING website. Our collaboration puts us in a sweet spot that leverages high tech online crowd sourcing to promote our print magazine literacy initiative.

Our top priorities for magazine distribution are literacy programs that serve homeless children, teens, and families; moms and children in domestic violence shelters; foster children; families served by food pantries; and youth in mentoring programs.

Our objective is to create advertising and promotions that drive consumers to MagazineLiteracy.org, where they can take immediate action to meet literacy needs by donating funds, volunteer time, and magazines.

Like a bowl of soup with warm buttered bread… or a cup of hot chocolate and marshmallows…  our banner ad campaign will express the comfort that a magazine can bring to a child and mom who have fled to a homeless or domestic violence shelter.

Together, we are changing the world – one magazine, one child, one mom… one banner ad click at a time.